Wednesday, January 16, 2008

American Idol Ratings Report: 13% Drop From Last Year's Opener

American Idol is back with a vengeance.

The singing competition, now in it's seventh season, pulled in an average of 33.24 million viewers last night, easily making it the most watched show of the evening. It was, however, a drop of 4.2 million and 13% from last year's opener, which begs the question -- has Idol hit it's peak?

Even if it has, these are still impressive numbers -- 13.8 rating/32 share among adults 18-49? Wow. Many industry observers, however, had predicted the writer's strike would actually boost the show's ratings to it's highest numbers ever. Well -- so much for that!

NCIS (Viewers: #2, 15.91 million; A18-49: #2, 3.0/ 7) and part two of miniseries Comanche Moon (Viewers: #2, 12.48 million; A18-49: #4, 2.4/ 6 from 9-11 p.m.) performed well for CBS, while NBC’s The Biggest Loser 5 fell to a season-low 7.18 million viewers opposite Idol. CW’s One Tree Hill, meanwhile, roped in 2.74 million viewers.

We'll see how Idol holds up tonight, in it's second airing of the season.

Numbers courtesy of Marc Berman at Mediabase

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