In the Heights Spoofs High School Musical and Zac Efron

Earlier this summer I caught In the Heights, the totally original (and wonderful) musical that will transfer to Broadway next year. Taking place in New York City's Washington Heights, the show mixes various styles of music (including rap, pop and salsa) to tell the story of a group of people dealing with everyday life. It's a truly great show.

And, it seems, they've come up with a truly great viral marketing technique. Lin-Manuel Miranda, the writer and creator of the show, has created a youtube video parodying Zac Efron's ridiculous "Bet On It" sequence from High School Musical 2 that doubly serves as a promotional tool for In the Heights' reopening. Whether you're a fan of good, new theater, or simply a fan of making fun of Zac Efron, this video is for you!

Click for This Week's Top 10 Posts