CW Statement Regarding Advance 90210 Screener

Just got this email from CW regarding the much-anticipated 90210...

"The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen "90210" for any media in advance of its premiere. We're not hiding anything . . . simply keeping a lid on 90210 until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time."

Interrrrrrrrrrrrresting.

Thoughts?